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The questions to ask any FCA promotion tool.
Procurement will build this table anyway, so here it is, with honest answers, including where the better-funded competitors are ahead of us. Use it whether or not you choose PromoCheck.
Does every finding cite a specific FCA rule and quote the exact verbatim text?
Competitors describe 'explainable' findings tied to a regulation; verbatim rule-text citation is not something their public materials advertise.
Does it refuse (return 'insufficient grounding') instead of guessing on thin input?
Not advertised by the competitors reviewed, the norm is a confident flag-and-fix.
Is the rule set a maintained, canonical FCA rulebook, or your own configured policy?
Adclear's public model is explicitly 'your rules, not ours', the firm configures and owns the logic (and the liability for it).
Is the audit trail tamper-evident (hash-chained + signed)?
Competitors keep audit trails; a cryptographically tamper-evident, verifiable chain is not something their materials claim.
Is there an exportable, cited evidence-pack record per review?
Approval/audit records exist; a self-contained cited evidence pack is a PromoCheck focus.
Is there a high-assurance mode where two independent models must agree?
Not advertised by the competitors reviewed.
Is a measured accuracy number published (recall, over-flag, wrongly-cleared)?
No direct competitor was found to publish any accuracy number.
Can it run on a self-hosted UK model so data never leaves your estate?
Adclear offers UK data residency; a fully self-hosted on-prem option is a PromoCheck offering.
Does it do post-publication monitoring of live pages / social?
Adclear and Sedric DO, this is a genuine area where they are ahead of PromoCheck today.
Funding, customer logos, and track record?
Adclear (~£2.6m seed, tier-1 fintech logos), Sedric ($18.5M), Finspector (FCA AI-Lab) are all further along here. PromoCheck is earlier.
Based on publicly available vendor materials as of July 2026, capabilities are as marketed, not independently tested, and competitors ship updates. If any statement here is out of date, tell us and we’ll correct it. Named tools: Adclear, Sedric, Finspector.
Judge it on the answers, not the logos.
We’re earlier than the funded players, and further ahead on defensibility. Run your own promotion and see the difference in the evidence.